this year and is preparing for a cutthroat competition.
Despite the challenging situation, NHN is positive about launching a new search business in Japan, based on our deep knowledge of the industry and top-notch search technology.
Tapping Into Overseas Markets
Few people know that NHN has already experienced success internationally, with our online game businesses in Japan and China.
marketing simply consists of the techniques and strategies developed to sell tickets to (or otherwise elicit payment for) activities that amuse and involve us.
Changing demographics:
Three broad demo shifts : 1) the emergence of a technologically savvy teenage audience. 2) an increase in the entertainment demands of 18-34 year olds. 3) and a continuation of spending on leisure among baby boome
Marketing)
1. 기술 수용 주기 이론(Technology Adoption Life Cycle)
정의 : 일반인들이 자신의 행동 양식을 변화 시키거나 지금까지 이용해온 제품이나 서비스를 변경시킬 것을 요구하는 신기술의 상품에 맞부딪혔을 때 그 기술을 수용하는 태도
의의 : 벤처 사업에 이용되는 신기술이나 노하우가 성공적인
1. Profile of Technology
1) Technology overview
1) Brief Explanation
>> What is RFID?
Radio frequency identification (RFID) is a generic term that is used to describe a system that transmits the identity (in the form of a unique serial number) of an object or person wirelessly, using radio waves. It's grouped under the broad category of automatic identification technologies.
Auto-ID
In this situation, one of the ways to keep their market share for each producer is having innovative technologies. In the makgeolli industry, producers are trying hard to develop technologies for better taste and longer shelf life. Those kinds of technology innovations, which were previously explained, affect marketing of the product. With these technologies, marketing network for makgeolli exten
technology
3.4 e-Market/Relationship
명제 5
디지털 경제/전자시장의 특성을 반영하여 혁신적인 가격결정 방식과 갈등해결방안, 새로운 관계의 구축을 통해 비즈니스 모델이 개발된다.
융합현상/수확체증법칙/핵심역량을 지닌 참여자/초기 진입자의 효과/소비자 시장지배력
역동적 가격책정방식
Passive buye
A thing that we should watch for these outsourcing in the case of Nike is the fact that it practices outsourcing as a strategic perspective which increased competitive advantage rather than mere cost saving. As turning the products on the third- party, all of their capabilities were focused at technology development and distribution and marketing, therefore, Nike maximizes their value. However, d
3. Set out in European market
At 1996, technical barriers are high, so until Humax Set Top box came out in the world , there are only two or three companies who have their own self develop technology. Humax that is a first Set Top box developer in Asia and third in the world exported 27,000 million to Italy and South Africa Republic in only three month after product development. At that time t
(1) Project Objective
To develop a new commercial product that is valuable, feasible, and practical in the real market.
(2) Deciding The Market for The New Product
In this world, there are myriad markets, consumers, products. However, considering our company's technologies(internal factor) and marketability(external factor), we chose the market of kitchen utensils for our new product.
technology and continued innovation serve the company's mission of "organizing the world's information and making it universally accessible and useful."
2. External Analysis
2.1 External Environment Summary
There are some external issues, first thing is growth of emerging market. Many developing countries like China, Brazil, India etc are growing rapidly, so that countries are very attract